https://www.adam-audio.com/blog/designing-immersive-sound-environment/
In sound design, different formats necessitate different decisions about sonic content and treatment. A movie soundtrack has different objectives than a song or a live radio program. Podcasts are still a fairly new medium, so what “podcast sound” even means is still evolving. When evaluating the right time for sound effects, I might consider: what kind of show are we making? What kind of sound reinforcement does it need? In some cases, the question is as specific as, “what kind of music could introduce this interview?” And in other cases where the content speaks for itself, little other embellishment is needed or welcome at all. But often, audio storytelling can be greatly enhanced if the audience can hear the sound of the action alongside its description. When the listener is invited to put themselves into another time and place, additional sound effects and ambience can be extremely immersive.
https://www.lbbonline.com/news/immersive-sound-are-we-ready-for-it
The varying applications appear to lead in the direction of spatial audio becoming ubiquitous. Object-based audio allows for ongoing playback and hyper realistic environments, providing artists with a much larger canvas to build sonic worlds; creating endless possibilities to transform spaces like museums, wellness centers, retail stores or workplaces. Immersive sound designers are given the ability to develop a soundscape, a beach or forest, and recreate physical sounds objects within a digital environment, maintaining and customizing their natural behaviors. Spatial audio has the power to psychologically move you in a way that most people have only experienced in the real world. Therefore, learning to mix, compose, create and transform using spatial audio is the next frontier to both innovate and indulge in a passion of emotional influence. Spatial Studio was designed with the goal to build a user-friendly application that allows creators and audio designers to make living breathing sonic worlds. Our powerful audio tool drives immersive, three-dimensional sound that makes spaces feel bigger, or more intimate, and more alive.